16-Week Digital Film Marketing Plan

Week – 1

• Define your films target audience
• Identify your film audience in terms of age and life style
• Identify reasons why the audience should watch your film

Week – 2

• Create a promotional website for your film

Week – 3

• Identify your prospective audience – where they can be found online and offline
• Identify list of magazines, news papers, TV channels which your possible audience read and view

Week – 4

• Initiate efforts to utilize tracking methods to your website
• Change your website so that you get more viewers

Week – 5

• Based on your viewer’s feedback redefine your film’s message
• Install a hook and redefine the story line to make it unique
• Position your movie so that it touches the heart of your target audience

Week – 6

• Generate traffic to your website through search engine optimization

Week – 7

• Do research and find out most efficient keyword relevant to your audience

Week – 8

• Redesign your content strategy based on key word research

Week – 9

• Find out how content can be embellished through audio, video and text

Week – 10

• Design and create a content strategy based on your film story and relevant key words
• Work out timeline regarding how and in what sequence you will deliver the contents

Week -11

• Word of mouth buzz for your film
• Create a database of 30 publications and media platforms which is read or viewed by your audience
• Release low cost ads to ensure targeted traffic to your film website

Week – 12

• Utilize social network
• Reach the blogging community

Week – 13

• Work out detailed launch strategy in several slots with timeline

Week – 14

• Send copies of your movies to popular website and trigger favourable review

Week – 15

• Create and execute an email marketing campaign

Week – 16

• Create long term engagement with your probable audience and utilize your database to create excitement about your film